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One of the new generation of management researchers and experts. Jim Collins jettisoned a traditional academic career at Stanford’s Graduate School of Business - where he received the Distinguished Teaching Award - to pursue his research interests, founding his own management research laboratory in his hometown of Boulder, Colorado.
Jim has devoted more than a decade of research to studying enduring great companies - how they grow, how they attain superior performance, and how good companies can become great companies - during which time he has authored or co-authored four books including Built to Last: Successful Habits of Visionary Companies, co-authored with Jerry I. Porras.
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