Professional Management vs. Entrepreneurial Management

By NA - An entrepreneur has a dream. Skill, hard work, and luck turn that dream into a business success. At some point, as the company grows and matures, the founder faces a decision - should he/she continue to manage the company or stay with the dream (Added: 23-Sep-2001 Hits: 30 )

Dynamic Marketing: Seven High-Powered Success Strategies

By Brett Krkosska - Marketing is about results. Key to achieving results is your ability to be adaptive and forward-thinking -- nvolved in a process that lets you evolve your marketing campaign as new information enters the picture. (Added: 3-Mar-2002 Hits: 25 )

After The Hire

By NA - Congratulations! You've hired your first employee. Now what? (Added: 30-Jul-2001 Hits: 23 )

MAKE YOUR WEB SITE WORK MORE SO YOU CAN WORK LESS

By C.J. Hayden - Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you're like many entrepreneurs I speak with, you probably don't. (Added: 4-Jul-2003 Hits: 24 )

MARKETING THE REAL YOU

By C.J. Hayden - I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call. Who taught you to do that? (Added: 4-Jul-2003 Hits: 15 )

UNDERSTANDING THE CORPORATE BUYER

By C.J. Hayden - Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There's the possibility of repeat business worth many billable hours at respectable rates. (Added: 4-Jul-2003 Hits: 24 )