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Why Strategic Plan?  
Written by Robert Bacal  

This short article explains why strategic planning is important, and some of the purposes of generating a strategic plan.

Strategic planning has the following purposes. All purposes must be addressed to receive maximum benefit.

  • To provide an ongoing dynamic framework for action in both the short term and long term, upon which decisions can be made about what is done and not done.
  • To create a shared understanding for all employees regarding the reason the organization exists, what it is trying to achieve, and how it goes about achieving it.
  • To provide a basis for the allocation of tasks to both smaller work units and individuals in the organization through the performance management system.
  • To provide an opportunity to assess the organization’s past and present, and it’s successes in order to inform the future.
  • To identify resources (both human and material) that will be required for future success, and to budget and plan for their procurement.

This is taken from An Integrated Model of Strategic Planning Helpcard

 

 
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