Defusing Tactic #17: Using Appropriate Tone & Word Stress
Written by Robert Bacal   
Friday, 27 February 2004
Establishing a cooperative climate involves more than the words you use.  It also involves using the appropriate tone of voice for the situation.  Learn more about how your tone of voice and how you stress words send a message to your customer.

You can say "have a nice day' in a way that tells the customer to get stuffed, or in a way that indicates that you mean what you say.  It depends on the WAY you say it, and the context.  Cooperative tones of voice have one characteristic in common.  When a person speaks in a calm, cooperative way, they usually stress only one or two words in a sentence.  When we talk about stress, we are referring to verbal emphasis on words.  When a person speaks in an angry, frustrated or confrontational way, they usually stress more words in each sentence.

This is an excerpt from the Defusing Hostile Customers Workbook.  For more detailed help on appropriate tone and word stress or defusing customer hostility, click here.